July 16, 2010
Next time you do something…
… make sure you don’t cut the wrong corner!
This came to me via a friend’s website; it was posted there for being funny, but I just think it’s depressing. Someone got PAID for making that bit of pavement!
It reminds me – and all it takes is for one of these old ladies to hit her head as she falls – of the discovery, many years after the fact, that the shipyard used cheap rivets when they built the Titanic.
The specs were (as you can imagine) for solid, heavy-duty rivets, and the contractor tried to cut a corner. That’s why, when the ship hit the iceberg, it broke up. The rivets didn’t hold at the point of impact.
The people who made this useless pavement didn’t value it, or the people who would use it. They are no doubt completely oblivious to the damage they’ve done so many of their fellows, as they rack up the balls, stoke up the barbecue, load up the computer game. (This is usually the case with people who do damage, by the way. Try not to be one of them.)
July 14, 2010
But I thought it might be a good time to drag out the good old Spell-checker Poem.
Eye halve a spelling chequer
It came with my pea sea
It plainly marques four my revue
Miss steaks eye kin knot sea.
Eye strike a key and type a word
And weight four it two say
Weather eye am wrong oar write
It shows me strait a weigh.
As soon as a mist ache is maid
It nose bee fore two long
And eye can put the error rite
Its rare lea ever wrong.
Eye have run this poem threw it
I am shore your pleased two no
Its letter perfect awl the weigh
My chequer tolled me sew.
July 12, 2010
Kingston University students Jessica Reynolds and Serena Wise have won the D&AD Student Awards with their simple, yet innovative approach to a brief by IKEA. The brief was to “promote their new catalogue by inspiring ‘a wave of boundless change in people’s homes’.” (Grandiose, or what?)
You can see from the above picture what the girls did: they applied the tried-&-true concept of a colour wheel to IKEA’s products. What they literally didn’t do was reinvent the wheel: they took something that works and adapted it for their purposes. Jessica Reynolds said: After observing peopel in store, we noticed Ikea customers have an immediate response to the colour of a product and often a favourite accent colour.” Their submission includes a sample interactive room, which you can use to try out different colours of priducts.
Geraldine Stewart of Ikea, who was one of the judges, said (slightly ungrammatically, but we aren’t worrying about that right now): “By grouping our range in an innovative way, they managed to turn how we could represent our range on its head.”
And Greg Quinton, chairman of D&AD, says (even more ungrammatically): “Like the original concept behind the flat-pack brand Ikea, the colour wheel idea was brilliant by simply and boldly challenging the conventions of the day.”
But my favourite thing he said is this:
“My advice to graduates is not to look to what’s trendy right now but to really look at the brief. The answer always lies within it.”
Hat tip: Creative Review blog.
July 1, 2010
Today I was looking up matters to do with a book on living frugally. I found what I needed on the US website of a certain large bookselling chain that recently withdrew from the British market – withdrew, I say, after driving other local bookshops out of business wherever it went. But that’s a different story for a different day. It was a bit of a shock to see the familiar logo, though – a bit like seeing a ghost.
Here is what I read on the website:
[XXXX covers] a huge range of topics, from growing and cooking and entertaining friends and children to enjoying Christmas without debt.
So what I want to know now is, how do you entertain them after you’ve cooked them? And if you have to grow your own, just for a meal, is it really that frugal? (Mind you, as the blurb implies, you do save on the Christmas presents.)
But most shocking of all – even more shocking than the familiar, but locally defunct, logo – was the suggestion that this wholesome bookstore chain might be endorsing the eating of one’s own young!