cannibalising syntax in one easy lesson

July 1, 2010

Today I was looking up matters to do with a book on living frugally. I found what I needed on the US website of a certain large bookselling chain that recently withdrew from the British market – withdrew, I say, after driving other local bookshops out of business wherever it went. But that’s a different story for a different day. It was a bit of a shock to see the familiar logo, though – a bit like seeing a ghost.

Here is what I read on the website:

[XXXX covers] a huge range of topics, from growing and cooking and entertaining friends and children to enjoying Christmas without debt.

So what I want to know now is, how do you entertain them after you’ve cooked them? And if you have to grow your own, just for a meal, is it really that frugal? (Mind you, as the blurb implies, you do save on the Christmas presents.)

But most shocking of all – even more shocking than the familiar, but locally defunct, logo – was the suggestion that this wholesome bookstore chain might be endorsing the eating of one’s own young!

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