Dr Strangelove at Sainsbury’s
August 8, 2009
And this is why you need a copy editor!
But here’s a tip: if the person who wrote this had said it out loud to himself, he might have heard what it sounded like before it was too late. You could try saying your next strapline out loud in a Peter Sellers voice. If it sounds convincing you know it’s probably dodgy.
(I also hope someone made sure the kids’ parents had signed release forms for those juices.)