the medium is part of your message

September 16, 2008

Can you say what you’re trying to say in fewer pages? Fewer words? Are you making it longer because you think – or somebody else thinks – it will look more impressive? Are you producing a book instead of a report? A report instead of a pamphlet? A pamphlet instead of a leaflet? A leaflet instead of a memo? A memo instead of an email, an email instead of a phone call?

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